Lead nurturing for teams reviving stalled pipeline.
Backflight runs nurture programs that keep buyers engaged for teams reviving stalled pipeline. Programs are built around your offer, your market and your definition of qualified.
What a program includes
Backflight is a lead nurturing agency working with teams reviving stalled pipeline. Pick one or combine several.
The way we work
Simple rules we follow on every engagement.
Your criteria, agreed first
We write down what counts as qualified before the program starts.
One point of contact
A named program lead who knows your account.
Easy to opt out
Every message makes it simple to say no, and we honour it straight away.
Four steps
Discover
A working session on your market and goals.
Plan
Channels, messaging and success measures agreed.
Run
We execute and adjust weekly.
Report
Results reviewed together every month.
Who this is for
Common questions
What counts as a qualified lead?
We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.
How do you contact prospects?
Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.
Can you work with our CRM?
Yes. Leads can be delivered into most CRMs or as files with the fields you use.
Let’s plan your next program
Send a short brief and a person will reply with ideas and next steps.