What Backflight does
Backflight runs nurture programs that keep buyers engaged for teams reviving stalled pipeline. Programs are built around your offer, your market and your definition of qualified.
Lead nurturing
Stay useful until the buyer is ready.
Most buyers aren't ready on first contact. We run helpful, low-pressure nurture programs that keep you in the conversation and flag the moment a lead becomes sales-ready.
- Stage-based nurture tracks
- Re-engagement of old leads
- Hand-off when interest returns
Multi-channel outreach
Email, phone and LinkedIn, working together.
We combine personal email, calling and LinkedIn touchpoints in one sequence, so prospects hear from you in the channel they actually use, without being chased in all of them at once.
- Coordinated sequences
- Channel-by-channel tracking
- Respectful follow-up limits
MQL programs
Marketing-qualified leads that match your scoring.
We agree your qualification criteria up front, then run content, email and research programs that bring in people who meet them. Every lead arrives with the fields your team scores on.
- Agreed scoring criteria
- Content-led engagement
- CRM-ready lead records
Data cleansing and validation
Fewer bounces, fewer duplicates.
We validate emails, remove duplicates, standardise fields and flag contacts who have moved on, so your database reflects who is actually there today.
- Email verification
- De-duplication
- Job-change flags